Created by siblings Catherine, Dave, and Geoff Cook in 2005, MeetMe is a popular social networking software that promotes gents and ladies to get themselves available and move on to understand various folks — it doesn’t matter if they are finding friendship, a romantic date, or a commitment. Featuring its enjoyable cam features and calm atmosphere, MeetMe takes pressure off singles to track down that special someone and helps them only enjoy the experience with connecting on line.


Catherine Cook along with her bro Dave happened to be 15 and 16, respectively, once they began at an innovative new high-school in Skillman, nj-new jersey in 2005. It absolutely was one particular schools in which everybody knows everybody, having been in identical classes with each other since preschool.

With strong relationships already formed and having difficulties to-break into those social circles, Catherine and Dave chose to make a website where they are able to meet new-people at their own class. They considered their more mature brother Geoff, that has experience with the field given that founder of and, for monetary assistance.

By outsourcing some parts they did not have knowledge performing (age.g., web development), the Cook kids had the ability to quickly start (afterwards being in 2005.

Within the basic week, above 400 college students off their college had opted, and within 9 several months, 2,500 instances a lot more pupils had accompanied from schools everywhere.

« which is as soon as we realized there seemed to be more substantial possibility here, » Catherine said.

They rebranded their objective to add helping any person (not just large schoolers) anyplace fulfill new-people, and myYearbook officially turned into in 2012.

Today with more than 1.1 million users of any age, MeetMe is now probably the most prominent social networking sites allowing you to connect and chatting with new-people throughout the world — be it for relationship, dating, or connections.

Fun, Intuitive Chat qualities Draw customers In

In 2014, MeetMe users had been sending over 10 million chats just about every day. In 2016, it’s hit doing 30 million, which proves the talk features are probably the most used — and remarkable — part of the site.

« the main reason all of our cam function has had down is we managed to get more real-time and simpler to deliver chats, » Catherine stated.

Along with 90percent of MeetMe’s website traffic from smart phones therefore the average cellular user making use of MeetMe on average 159 occasions a month, the business features learned the skill of « apping » besides.

« It makes sense — in case you are waiting in line at Starbucks or on a train program, you can check in and start a talk. The mobile knowledge enables a lot more involvement, » Catherine stated.

MeetMe constantly strives to boost not only the actual quantity of these connections but in addition the quality. Presently, they’ve got a group working on whatever name a « recommendation engine, » utilizing on-site behavior and feedback from people to display all of them people they’re more likely to get in touch with or get an answer from when they begin the talk.

They’re also in the middle of changing their particular feature « Feed » to « Discuss, » that’ll move from location-based to a broader online community that offers people who wish to talk about passions like fitness, motion pictures, or anything.

« that’ll offer our users the opportunity to talk much more in a group setting, and that’s much more like real life, » stated Catherine, who likened MeetMe on the area club. An internet Cheers, if you will.

« when you’re away, you actually have one-on-one chats into the neighbor hood club, but a lot of the time you are with friends. In my opinion that’s important to merge the web based and real-world in that way, » she said.

A Pressure-Free Environment helps them to stay returning for More

When applying for strictly a dating website, the process usually consists of responding to a detailed survey, selecting the right look parameters off a seemingly unlimited quantity of options, and identifying ideal match from thousands — all of these heavily tours on discovering that someone special. MeetMe is far more about stimulating visitors to get-out there and connect to others — whatever it leads to.

In reality, 89% of people say they would rather be pals with some body before internet dating, taking the time to get at understand individual and make sure the text in fact is here. Catherine said this sort of environment helps pull that searching for people mindset that has a tendency to happen in online dating sites.

« When you go into a discussion or a cam trying just link and discuss anything, I think could feel much more serendipitous than in case you are scrolling through profiles, » she said. « you might get anyone to date, but likewise, there’s no force to accomplish this. In my opinion that makes connecting with individuals much easier. »

MeetMe’s Family-Like Atmosphere produces a Down-to-Earth business Culture

MeetMe may have more than 100 employees nowadays, but it’s however a family affair, with Catherine as Co-Founder and VP of Brand Technique and Geoff as CEO.

« With 1.1 million users logging in everyday, you cannot arrive at that size without a fantastic team that builds this product, » Catherine mentioned. « we an extremely fun staff, very innovative, extremely smart, and that I like all of them. »

Another difference concerning organization could it be is not based in busy towns like Silicon Valley or ny that are already toned down because of so many internet dating programs.

As an alternative, it may be based in the quaint, pleasant area of brand new Hope, Pennsylvania (which has just over 2,500 residents).

Catherine mentioned in brand new Hope is regarded as the woman preferred elements of MeetMe since it fosters a company society that is down-to-earth, relatable, and fun but still hardworking.

« It is a tremendously walkable city and also been ideal for all of our tradition because it permits visitors to go spots and spend time, » she stated.

Last Thoughts

When the Cook household brought MeetMe your 11+ years ago, they placed a unique twist on interacting and internet dating on the internet. Among their own greatest objectives moving forward would be to hold that momentum going while they select better still tactics to hook up folks for relationship, dating, interactions, or whatever truly they might be selecting.

« We’re just during the tip for the iceberg, generally there’s a lot more we could do in order to generate high quality contacts, allowing individuals to have much longer and better chats with others, and that’s fairly exciting for us, » Catherine mentioned.